Nike : The Pool

The Pool - The Full Story from Nike 6.0 on Vimeo.

When huge brands get involved with a sport, there is sometimes some negative feelings about the reasons behind it. Whilst I'm all for supporting the young indy brands, I think it is safe to say with what Nike have done with the SB and 6.0 projects, they are putting a hell of a lot back into the sport. If you haven't watched this already then do...