Read about this feature over at FGB.
This is unreal:
Featuring smokin’ hot model Simon de Boekers, Baan, according to swipelife.com, thought “that courier companies should pay more attention to their employees and dress them in the most fashionable way, believing that image counts.” Using bicycle manufacturing firm Raar to get them moving, the ‘Bike Courier’ editorial turns couriers from drab to fab!
This really ups stakes for the the term hipster.
Originally from here.
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