Downtown from Behind

Read about this over at It'sNiceThat. I thought rather than try to explain, I'd let the projects creators speak for themselves:

downtownfrombehind is a photographic project capturing subjects riding their bike from behind on every street, some 200+ streets, avenues and lanes below 14th in New York City.  

The concept is an environmental portrait for each street and its subject.  The goal to highlight a unique set of individuals who have had an impact, previously or currently on downtown New York City, making downtown what it is today.  

Subjects photographed to date have included designers, musicians, artists, restaurateurs, entrepreneurs, hoteliers, academics and celebrity activists. 

As well as highlighting some of downtown’s most dynamic individuals in their respective fields, downtownfrombehind is passionate about sustainability and a greener environment. downtownfrombehind supports Little Ambitious; a philanthropic initiative supporting Young Designers & Inventors who are focused on green innovation that will have a positive impact on our environment. Design Will Save The World. 

Check out more images after the jump or head to downtownfrombehind