Movida Cycling Lingerie

At present it seems like there is a 'cycling specific' everything. I think this product is designed more with sport in general in mind but it has been listed a cycling product.

 I'm going to quote the manufacturer, Movmoda here: Designed to be worn as inner or outer wear for sport or everyday life.

I can't see this catching on as a highstreet outerwear trend: I guess the tech fabrics certainly make it suitable for sport but everday life?