15 December 2010

Lorem Ipsum: What does it mean?

When the new Lorem Ipsum cadence collection was launched, I posted a comment wondering about the reasoning behind the collection title.

Working as a designer, I understood the meaning of the term but wondered how this was reappropriated to the cadence brand. Strangely enough I found the exact answer on Pedal Consumption today:

"Lorem Ipsum is a type of non-sensical place holder. It represents the ephemeral aspects of fashion(always new always changing). The ambiguous title is to indicate no bias of meaning for the collection; It is what it is; be it nothing or everything." – Dustin Klein

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